At Upside Music we value our partnerships and collaborations. All over the word, we work with agencies, artists, managers.....and we love it. So when one of the crew hits a home run, we all get pretty stoked!
Recently, the Australian electronic house producer Kronic, has had his latest collab with Lil Jon - 'Bad Bitches' premiered on Dwayne 'The Rock' Johnson's HBO football TV Show Ballers.
This couldn't have come at a better time the team as Kronic has just released his new EP ' Sophisticated Ignorance'. We love it, and the hip-hop influence really makes a big statement. 10/10 Would recommend.
"This EP isn’t a new beginning, it’s a return to where I came from. And it feels so good to be home" - Kronic
Sophisticated Ignorance is currently making its way up on Itunes Top 40. We highly suggest you check it out and see what all the buzz is about.