At Upside Music we value our partnerships and collaborations.  All over the word, we work with agencies, artists, managers.....and we love it. So when one of the crew hits a home run, we all get pretty stoked! 

Recently, the Australian electronic house producer Kronic, has had his latest collab with Lil Jon - 'Bad Bitches' premiered on Dwayne 'The Rock' Johnson's HBO football TV Show Ballers. 

This couldn't have come at a better time the team as Kronic has just released his new EP ' Sophisticated Ignorance'. We love it, and the hip-hop influence really makes a big statement. 10/10 Would recommend. 



"This EP isn’t a new beginning, it’s a return to where I came from. And it feels so good to be home" - Kronic

Sophisticated Ignorance is currently making its way up on Itunes Top 40. We highly suggest you check it out and see what all the buzz is about.

Buy it here