UPSIDE MUSIC PTY LTD
UPSIDE MUSIC PTY LTD IS THE COMBINED PROJECT OF WILVOX A&R HEADED BY UNIVERSAL SIGNED MR WILSON IN COLLABORATION WITH MARKETING AND SOCIAL MEDIA COMPANY BAND EXPRESS HEADED BY RICHARD SCHIFFER AND ADAM LUCERNE.
WE ARE AN IMPROPER LABEL. WE COMBINE THE POWER OF INDUSTRY EXPERIENCE, BRANDING/STRATEGY, SEO MARKETING TACTICS, PR, TOURING AND ARIA NOMINATED A&R TO CREATE NEW EXCITING CAREERS FOR ASPIRING ARTISTS AND ALSO CREATE NEW OPportunities OF ESTABLISHED ARTISTS BRINGING BOTH THEM AND THEIR TEAM TO NEW LEVELS.
LIKE A LAUNCH PAD FOR ARTISTS
WE EXIST TO HELP ARTISTS..NOT LOCK THEM INTO A CONTRACT THAT WILL DRAIN BOTH THEIR ENERGY AND TALENTS. UPSIDE MUSIC DEALS FROM PROJECT TO PROJECT ALLOWING ARTISTS TO HAVE THE POWER AND BACKING Of A RECORD LABEL WITHOUT SIGNING A 360 DEGREE CONTRACT AND STILL MAINTAIN THE LION SHARE OF THEIR SALES.
You take a group of professionals who excel in their own field such as finance, marketing, PR, SEO (search engine optimization), branding, videography, photography and A&R.. then give them a mission and a vision. Thats how we built our team. They aren't just people off the street having a go, these people have dedicated their lives to their craft, hours to perfect their ability and years to build their reputation. Our team is dedicated, purpose driven, talented and authentic. Each project is a work of art, as it represents our brand, our passion and our character. Simply put, we love what we do. Anyways, have a browse and get to know the team you'll be working with!
Wilson Ole - Director/A&R
With a wealth of experience in the industry, countless tracks in the ARIA Charts and the knowledge to develop an artist from A-B it was a no brainer for Wilson to head up A&R and founder of Upside Music. Scrolling through the pages of Billboard, Spin Magazine, and Dancing Astronaut, fingerprints of Wilson’s work can be found everywhere. As a co-writer on Kayla, the lead single from Deadmau5 protege Attlas, Wilson found himself in the Top Ten of dance music charts across the planet. Their follow up collaboration, Batch, resonated just as strongly, earning critical acclaim for industry insiders and punters like.
But before the rest of the world took notice, Wilson was making a name for himself as a featured artist in his hometown of Sydney, Australia. As Mr Wilson, he was the driving force in Tommy Trash’s breakout hit, the ARIA award-winning #1 Need Me To Stay. His fellow countrymen rapidly enlisted his services, and seemingly overnight Wilson was taking the likes of Tom Piper, Helena, and Dave Winnel to the top of the charts. Indeed, Wilson’s collaboration with Tommy Trash & Tom Piper, All My Friends, earned a place in the record books as Australia’s longest reigning Club Chart #1, and became the signature song for the biggest electronic music festival in Australia, Steriosonic.
As a published artist currently signed to Universal Music Worldwide and as an electronic producer signed to Be Rich Records formally known as Vicious Bitch (label to Peking Duk, Maddison Avenue and first label to discover Avicii), Wilson will show you the road map through the ins and outs of the industry and most importantly help you become a unique and powerful artist.
Richard Schiffer - Director/Distribution/SEO
With an insatiable passion for music and supporting local bands, Richard began his career in the music industry by managing the Naddiks, an Australian band from the ACT. Starting from sub-zero Richard became a full time manager, booking agent, producer and all round support for the band. Having worked with world renowned sound engineer Nick Mainsbridge amongst other local producers and recording studios, Richard literally dug up his yard to build his own studio called Band Express and produce his first major EP. He has toured with bands across Australia ensuring they received maximum exposure. Richard has an extensive background and training in SEO (Search Engine Optimisation) and Online Marketing, having worked with the Australian Government on a recent major project as well as being a Google Analytics analyst for the past 7 years. By using his knowledge in rankings and driving traffic volumes to create conversions for sales, increase online presence for the artist and ultimately help create a hell of a digital footprint, Richard is a massive asset to the Upside team. Richard is also co-director of Indie Record Label/Promotion company Band Express.
Sonam Sharma - Director/Accounts
With a bachelor in international relations and accounting, Sonam is a huge asset to the team. From managing accounts of major global corporations and using her skill set to increase profit margins in businesses around Australia. From budgeting tours, handling accounts for artists campaigns and logistically planning and analysing progress of the marketing objectives set, she is some what of a super hero.
Adam Lucerne - Director/Branding and Strategy
The youngest shareholder of the company, Adam works to build the brand image or artists, taking a small idea into a large scale campaign. With a background in advertising and a major in psychology, Adam began entering the music industry by promoting local bands at his uni. By working with agencies, local businesses and large scale internships, Adam was able to build his skill set and knowledge of branding and consumer psychology. Mentored by John Anstey (Former creative director of Leo Burnet international) Adam began to put what he had learnt into practice and it is there where he met Richard Schiffer, business partner and friend. Adam has helped build brands from the ground up for numerous artists across major labels and the trail-blazers who are making a scene in the industry.
Wayne Lucerne - Financial Planner/Strategist
Behind every successful company is a really...really switched on financial adviser. From setting up global companies, to starting .COM ventures, Wayne has done it all. Thankfully after dabbling in property and starting two successful financial consulting companies, Wayne has decided to join our team and help us by steering the way forward logistically and financially. Facilitating a national tour, launching a new artist and developing a global PR campaign requires budgeting and strategic financial planning. Lucky for us and lucky for you, Wayne will collaborate with the artist to help turn that part time hobby..into a full time career.
Alex Tuttle - Videographer/Create
Did you know that about 70% of content on the internet now days is video based? Did you also know that videos actually rank 55% easier online than websites or other content? Well you do now. Video's are important. They engage the audience and like that hip teacher we all had making Psychology cool, educates the viewer in a fun and strategic way. ..Straight out of the sunny world of Los Angeles, Alex step foot on Australian soil with a thirst for film and making videos. From humble beginnings shooting short films to directing, editing and even filming music videos that have potentially launched an artists career, Alex is the man. Get to know him!
Michael Schramko - Photographer/Visual Communicator
A picture can speak a thousand words... also it can make or break your website or online campaign. From the first thing people judge on a Press Release to the last thing they remember when liking something engaging on Instagram, a good picture will often equal good publicity. All those crazy detailed pictures you see of DJ's and artists at live shows rallying the crowd literally living in the moment don't happen from someones Iphone 6.....it takes skill and a lot of it. Getting the right shot is no easy task, thankfully Michael is up to the challenge. From starting his own Photography business while in college, to getting that perfect shot on stage that will be in the news the following day.. this had has the skills.
Rohan Thomas - Merchandise
Every label needs good merch. Actually, any artist, tour, show, performance and brand needs good merch, it creates a sense of community and it looks fantastic! Let Rohan take those cool ideas you can’t put onto paper and translate them onto a T-shirt! With an extensive knowledge of vinyl printing, industrial designing and the business know-how to start a successful clothing company or any other form of merchandise for your brand, Rohan will help you as an artist take your brand to the next level.